Freeport business model

Freeport’s principal activity is that of operating and developing designer outlet shopping centres in Europe.

The business model involves designing and constructing new outlet centres by creating destinations with long-term sustainable development in mind, attracting quality international and local brands as tenants in the centres to deliver consumer value and choice. Visitors to the Freeport outlet centres are able to shop in relaxed and engaging environments offering a wide selection of retail brands, restaurants, bars and leisure activities for all ages.

Freeport’s outlet centres are planned with full consideration of catchment areas, expansion opportunities and transport links. Working with internationally renowned architects and designers, we develop individually themed centres, which complement each location. This involves addressing environmental concerns and working closely with local planning authorities to develop schemes which are integrated with the local community by being a catalyst for investment, providing employment to local people and attracting millions of visitors.

By viewing retailers as business partners, Freeport attracts quality international and local brands to its centres. We work with tenants on every new scheme to understand their business needs and to tailor leasing agreements to suit their working practices. Freeport’s management systems are designed to make operations run as smoothly as possible by providing marketing, security, maintenance and banking services to tenants. Freeport’s tenant development programme assists tenants, including some manufacturers with limited retail experience, to increase sales densities in the sale of their surplus stock at discounted prices through the outlet distribution channel.

The business model is designed to deliver consumer value and choice at substantial discounts representing up to 70% off high street prices. Freeport’s marketing strategy is focused on bringing its sites constantly into consumers’ minds by advertising regularly through TV, radio, billboards and direct marketing and by regular on-site promotional activities. In addition to shopping, we provide a calendar of events and entertainment, which are complemented by the catering and leisure activities at each site to attract consumers and prolong their visits.